SMS Performance Report Overview #
The SMS Performance Report provides a clear, comprehensive view of how your text messaging campaigns are performing. Use this report to monitor message delivery, identify engagement trends, track opt-outs, and dive into specific leads for further follow-up or troubleshooting.
What the Report Shows #
The SMS Performance Report includes key metrics across all messages sent within your selected date range:
1. Delivered Messages #
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Total number of SMS messages successfully delivered.
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Includes a direct link to view all leads who received your messages.
2. Responses Received (Replies) #
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Count of incoming SMS replies from leads.
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View specific leads who responded with one click.
3. Failed Messages #
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Number of SMS messages that were not delivered due to carrier errors, invalid numbers, or blocked routes.
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Includes direct access to the list of affected leads to help you take corrective action.
4. Opt-Outs #
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Total number of recipients who unsubscribed from SMS communication.
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Links directly to the opt-out lead list for compliance review and record-keeping.
Filtering Your Results #
To help you analyze performance more effectively, the report supports multiple filters:
Date Range #
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Select any custom time period to compare campaign performance week-to-week, month-over-month, or across specific events.
Location #
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Filter by one or multiple business locations.
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Ideal for organizations with multiple offices, regions, or franchise networks.
SMS Template #
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View performance for a specific SMS template.
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Useful for A/B testing and template optimization.
Accessing Lead Details #
Each metric includes clickable links that take you directly to the filtered list of leads associated with that result.
Examples:
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Click Delivered to see all leads who received messages during your selected period.
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Click Failed to review leads where delivery issues occurred.
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Click Opt-Outs to ensure proper compliance handling.
Each list includes standard lead details such as contact information, status, and communication history.
Why This Report Matters #
The SMS Performance Report helps you:
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Improve engagement by monitoring reply behavior.
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Reduce delivery failures by identifying recurring issues.
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Maintain compliance by tracking opt-outs.
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Measure campaign effectiveness across locations and templates.
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Take quick action by reviewing specific lead lists directly from the dashboard.
