SMS Performance Report Overview #

The SMS Performance Report provides a clear, comprehensive view of how your text messaging campaigns are performing. Use this report to monitor message delivery, identify engagement trends, track opt-outs, and dive into specific leads for further follow-up or troubleshooting.

What the Report Shows #

The SMS Performance Report includes key metrics across all messages sent within your selected date range:

1. Delivered Messages #

• Total number of SMS messages successfully delivered.

• Includes a direct link to view all leads who received your messages.

2. Responses Received (Replies) #

• Count of incoming SMS replies from leads.

• View specific leads who responded with one click.

3. Failed Messages #

• Number of SMS messages that were not delivered due to carrier errors, invalid numbers, or blocked routes.

• Includes direct access to the list of affected leads to help you take corrective action.

4. Opt-Outs #

• Total number of recipients who unsubscribed from SMS communication.

• Links directly to the opt-out lead list for compliance review and record-keeping.

Filtering Your Results #

To help you analyze performance more effectively, the report supports multiple filters:

Date Range #

• Select any custom time period to compare campaign performance week-to-week, month-over-month, or across specific events.

Location #

• Filter by one or multiple business locations.

• Ideal for organizations with multiple offices, regions, or franchise networks.

SMS Template #

• View performance for a specific SMS template.

• Useful for A/B testing and template optimization.

Accessing Lead Details #

Each metric includes clickable links that take you directly to the filtered list of leads associated with that result.
Examples:

• Click Delivered to see all leads who received messages during your selected period.

• Click Failed to review leads where delivery issues occurred.

• Click Opt-Outs to ensure proper compliance handling.

Each list includes standard lead details such as contact information, status, and communication history.

Why This Report Matters #

The SMS Performance Report helps you:

• Improve engagement by monitoring reply behavior.

• Reduce delivery failures by identifying recurring issues.

• Maintain compliance by tracking opt-outs.

• Measure campaign effectiveness across locations and templates.

• Take quick action by reviewing specific lead lists directly from the dashboard.